The process by which an individual determines direction, influences a group, and directs the group toward a specific goal or mission.
The last few years have seen an explosion in both the study and effective application of behavioral science — the science that combines applicable insights from the fields of psychology, behavioral economics, and neuroscience.
Whether you need to improve employee engagement, encourage changes in behavior of consumers, coworkers, or clients, or generate improved commercial returns — the ability to effectively, efficiently, and ethically influence people’s behavior allows you to better achieve your business objectives and positively impact the bottom line.
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