Innovation Management
(BSD259)
Business Management
The process by which an individual determines direction, influences a group, and directs the group toward a specific goal or mission.
OrientMCT
Innovation Management
In this course, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products.
This course introduces a fast and effective learning approach to innovation management with the aim of providing students with the capability to understand the strategic value of information and the tools and techniques that can be used to analyze and use that information to spark innovation
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