Introduction to Sales

The Introduction to Sales course builds on the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.

The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development. Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.