Corporate Communication Strategies
(BSD260)
Business Management
The process by which an individual determines direction, influences a group, and directs the group toward a specific goal or mission.
OrientMCT
Corporate Communication Strategies
This is the age of make or breaks when it comes to communication on behalf of a Brand/Entity. The one role that accentuates the ability of an institution or organization to make a lasting impression on the world, is that of Corporate Communication.
Essentially part of the Human Resources Division, the role of an individual in the department of Corporate Communication is to engage employees, keep all internal stakeholders and clients updated on organization news, ensure the organization brand is always viewed in a good light.Such a person must work creatively to present data, conduct research in addition to applying critical thinking and technical skills.
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