Strategic Social Selling
(BSD393)
Business Management
The process by which an individual determines direction, influences a group, and directs the group toward a specific goal or mission.
The process by which an individual determines direction, influences a group, and directs the group toward a specific goal or mission.
The course teaches a modernized way of selling with sales people becoming micro-marketers who personally own the process of creating sales pipeline. Course participants learn how to create and leverage a strong personal brand and accelerate sales engagement and process by using the best technologies and social platforms. They also discover how to become continuous learners with self-initiated training that enables them to increase relevance in their target markets by developing insights and identifying customer value.
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